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MAGAZINE REVIEW

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I-D ---- M A G A Z I NE  R E V I E W. UNDERSTANDING THE TARGET AUDIENCE AND THE VISUALISATION  OF THE POSTER . i-D has built its reputation on being a consistent source of inspiration in fashion culture. It began as a fanzine dedicated to the street style of punk-era London in 1980, and quickly earned its position at the vanguard of fashion and style, abiding by the premise of originate – don't imitate. i-D has come a long way since its pre-digital, cut-and-paste days and has developed into a glossy magazine that documents fashion and contemporary culture, and has broken ground defining it too. Constantly reinventing itself, as with our website, i-D continues to encourage creativity, which is why after more than 30 years, its editorial content still manages to surprise and inspired.
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S E M I O T I C S

THE STUDY OF SIGNS -- GIVES YOU INFORMATION.
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shots,transitions and pace and rhythm.

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transitions: Cut is the most common transition fade--- colour dips into next scene.  DISSOLVE The dissolve is an editing technique where one clip seems to fade—or dissolve—into the next. As the first clip is fading out, getting lighter and lighter, the second clip starts fading in, becoming more and more prominent. The process usually happens so subtly and so quickly, the viewer isn't even aware of the transition. The above video offers a great overview of the cut, with examples.   THE WIPE This transition is the opposite of the dissolve in that it draws attention to itself. The best example of the wipe is what's known as the Iris Wipe, which you usually find in silent films, like Buster Keaton's or the Merrie Melodies cartoons—the circle getting smaller and smaller.  KUSELSHOV EFFECT using the same footage but cuts to other scenes to show the power of film by connected footage.  It is a mental phenomenon by which viewers derive more meaning from the
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mise-en-scene

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mise-en-scene ( Putting in the scene ) - roots in theatre - visual information 5 categories of mise-en-scene   costume / lighting/ props/ location/props/hair and makeup/ actors/colour/ body language/position of characters. e.g. things in a film. PROPS used to convey a general sense of when it is supposed to be filmed. props can emphasise the story. gives the audience a more understanding of a story. SETTING settings play an important role of film. settings can help the audience gage where about the film is supposed to be.
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MEDIA WORDS GLOSSARY /// HOMEWORK

TYPES OF SOUND dialogue =  conversation between two or more people as a feature of a book, play, or film. music = v ocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion. sound effects = a sound other than speech or music made artificially for use in a play, film, or other broadcast production. DIEGETIC AND NON-DIEGETIC SOUND  diegetical sound has physical origin in the film world. Diegetic sound is a noise which has a source on-screen. They are noises which have not been edited in, for example dialogue between characters or footsteps. Non-diegetic sound is a noise which does not have a source on-screen, they have been added in. For example music, voiceover, sound effects. Emotional realism  Emotional realism. The same sound can serve both the physical and the emotional meaning. It is possible to superimpose the emotional realism over the physical of the scene . The sound track reflects the m
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Homework = sweff.

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S W E F F S = sound  =  music, speech, and sound effects when recorded and used to accompany a film, video, or broadcast. W = white balance =  white balance in digital photography means adjusting colours so that the image looks more natural. E = exposure = For your film to look good, you need to make sure that it’s not too bright (overexposed) or too dark (underexposed). The easy, lazy way to do this is to let the camera work it out. But to shoot really good video you need to set it yourself. F = focus = Focusing is an integral part of any camera operation. Whether you are using a basic point-and-shoot model, or something that enables you to fine-tune your focusing, picking the right mode and getting the sharpness where you want it is the difference between a poor image and a stunning ond. F = Frame= A frame is a single image of film or video. ... In frame is the term used by screenwriters to indicate the entrance of a person or thing into a framed shot. Backgro
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SHOT TYPES AND ANGLES // homework

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Extreme Wide shot ( EWS ) 1. often used as an establishing shot. reveals a lot of information for the viewers. it is used to show emphasis of a person compared to a area. The wide shot is a director’s best friend. It’s an easy way to show where we are, and who’s with us, without having to move the camera too much. very wide shot ( VWS ) Not as wide as an Extreme wide shot but the emphasis of the shot is on the location. The very wide shot   is much closer to the subject than an  extreme wide shot , but still much further away than a  wide shot . The subject is visible here but only just  . The emphasis is very much on placing him in his environment. wide shot the subject takes up the full frame. in case of a person this is a full body shot. A wide shot, also called a long shot or a full shot, is a shot that shows the subject within their surrounding environment. A wide shot tells the audience who is in the scene, where the scene is set, and when the sce
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