LEVEL 3

I-D ---- M A G A Z I NE  R E V I E W. UNDERSTANDING THE TARGET AUDIENCE AND THE VISUALISATION  OF THE POSTER . i-D has built its reputation on being a consistent source of inspiration in fashion culture. It began as a fanzine dedicated to the street style of punk-era London in 1980, and quickly earned its position at the vanguard of fashion and style, abiding by the premise of originate – don't imitate. i-D has come a long way since its pre-digital, cut-and-paste days and has developed into a glossy magazine that documents fashion and contemporary culture, and has broken ground defining it too. Constantly reinventing itself, as with our website, i-D continues to encourage creativity, which is why after more than 30 years, its editorial content still manages to surprise and inspired.

THE STUDY OF SIGNS -- GIVES YOU INFORMATION.

transitions: Cut is the most common transition fade--- colour dips into next scene.  DISSOLVE The dissolve is an editing technique where one clip seems to fade—or dissolve—into the next. As the first clip is fading out, getting lighter and lighter, the second clip starts fading in, becoming more and more prominent. The process usually happens so subtly and so quickly, the viewer isn't even aware of the transition. The above video offers a great overview of the cut, with examples.   THE WIPE This transition is the opposite of the dissolve in that it draws attention to itself. The best example of the wipe is what's known as the Iris Wipe, which you usually find in silent films, like Buster Keaton's or the Merrie Melodies cartoons—the circle getting smaller and smaller.  KUSELSHOV EFFECT using the same footage but cuts to other scenes to show the power of film by connected footage.  It is a mental phenomenon by which viewers derive more meaning from the

mise-en-scene ( Putting in the scene ) - roots in theatre - visual information 5 categories of mise-en-scene   costume / lighting/ props/ location/props/hair and makeup/ actors/colour/ body language/position of characters. e.g. things in a film. PROPS used to convey a general sense of when it is supposed to be filmed. props can emphasise the story. gives the audience a more understanding of a story. SETTING settings play an important role of film. settings can help the audience gage where about the film is supposed to be.